Lachezar Ivanov

Scientist & Marketing consultant

I do research in marketing, management, and psychology and try to describe it in plain language.
I also consult companies on online marketing and business development.

About Me

  • Name: Lachezar Ivanov
  • Date of birth: 07 Dec 1991
  • Address:

    European University Viadrina

    Chair of International Marketing

    Grosse Scharrnstrasse 59

    15230 Frankfurt (Oder)

    Germany

  • E-mail: lachezar.e.ivanov@gmail.com
  • Phone: +49 176 99734352

Profile

My name is Lachezar Ivanov. I’m a Bulgarian-born, educated in Germany scientist and marketing consultant. I do research in marketing, management, and psychology and try to describe it in plain language. My research focuses on advertising, consumer behavior, and marketing research methods. I’m particularly interested in the effectiveness of neurophysiological measures on predicting advertising success. My research is of quantitative and empirical nature.

Due to my high technical affinity, analytical skills and experience, I also consult companies on online marketing and business development. In particular, I advise on creating an online presence, developing an E-commerce, and marketing communications – social media and advertising (AdWords among others).

If you would like to do research with me or I might help you with your online venture, don’t hesitate to contact me.

SOON I will launch a blog to share my work and some important research findings by my marketing colleagues. If you would like to learn science-based answers and expert insight on how to be awesome at marketing, then follow me on the social networks listed above and be the first to read my blog.

Research interests:

  • Advertising
  • Neurophysiological measures
  • Consumer behavior
  • Cross-cultural marketing
  • Research methods
  • Organizational behavior

Resume

Education

  • 2014-present

    Studies of International Business Administration (M.Sc.)

    European University Viadrina, Frankfurt (Oder) (Germany)

    Majors: Consumer Behaviour, Marketing Communications, Consumer-to-Consumer Marketing, Quantitative Research Methods

  • 2013-2014

    Bachelor Degree in International Business - BA (Hons)- passed with First Class Honours

    Manchester Metropolitan University, Manchester (United Kingdom)

    Majors: Integrated Marketing Communications, International Business Strategy, Project Management, Business Project - Research

  • 2011-2014

    Bachelor Degree in International Business Administration (B.Sc.) - Passed with distinction

    European University Viadrina, Frankfurt (Oder) (Germany)

    Majors: International Marketing, International Management, Finance, International Economics

Experience

  • 2016-present

    Research Assistant

    Chair of Marketing at European University Viadrina, Frankfurt (Oder) (Germany)

  • 2015

    Business Development Intern

    audibene GmbH, Berlin (Germany)

    Manager of an online store for hearing protection

  • 2013-2014

    Editor and Foreign Correspondent in Britain and Bulgaria

    mibb Medienkompetenz- und Innovationsfoerderung GmbH, Berlin (Germany)

    Editor covering mobile apps, start-ups and social media for DieTrendblogger.de

  • 2013

    International Marketing Intern

    Dom za Vas LTD - Real Estate Agency(Bulgaria)

  • 2012-2013

    Research Assistant

    Chair of International Management at European University Viadrina, Frankfurt (Oder) (Germany)

  • 2009-2011

    Independent Web Developer

Research and consulting skills

Quantitative research

95%

SPSS

87%

Qualitative Research

92%

Business Development

91%

Google AdWords

86%

Social Media Marketing

79%

Web development skills

HTML5
CSS3
JavaScript
WordPress
Adobe Photoshop
UX Design

Projects

image

The impact of office design on organizational climate

image

Founders Meeting 2016

7

Years of Experience

100

Crazy ideas

10

Happy Clients

1

DAAD Prize

Get in touch

Address

European University Viadrina

Chair of International Marketing

Grosse Scharrnstrasse 59

15230 Frankfurt (Oder)

Germany

Phone Number +49 176 99734352
E-mail lachezar.e.ivanov@gmail.com