About Me
- Name: Lachezar Ivanov
- Date of birth: 07 Dec 1991
- Address:
European University Viadrina
Chair of International Marketing
Grosse Scharrnstrasse 59
15230 Frankfurt (Oder)
Germany
- E-mail: lachezar.e.ivanov@gmail.com
- Phone: +49 176 99734352
Profile
My name is Lachezar Ivanov. I’m a Bulgarian-born, educated in Germany scientist and marketing consultant. I do research in marketing, management, and psychology and try to describe it in plain language. My research focuses on advertising, consumer behavior, and marketing research methods. I’m particularly interested in the effectiveness of neurophysiological measures on predicting advertising success. My research is of quantitative and empirical nature.
Due to my high technical affinity, analytical skills and experience, I also consult companies on online marketing and business development. In particular, I advise on creating an online presence, developing an E-commerce, and marketing communications – social media and advertising (AdWords among others).
If you would like to do research with me or I might help you with your online venture, don’t hesitate to contact me.
SOON I will launch a blog to share my work and some important research findings by my marketing colleagues. If you would like to learn science-based answers and expert insight on how to be awesome at marketing, then follow me on the social networks listed above and be the first to read my blog.
Research interests:
- Advertising
- Neurophysiological measures
- Consumer behavior
- Cross-cultural marketing
- Research methods
- Organizational behavior
